The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”
This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS) . the results of the study showed that there is a negative significant relationshi...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
University of Boumerdes
2023-11-01
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| coleção: | المجلة الدولية للأداء الاقتصادي |
| Assuntos: | |
| Acesso em linha: | https://ijep.dz/index.php/IJEP/article/view/22 |
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