Feature-Level Usability and User Retention Prediction in TikTok Shop using Naïve Bayes
User retention is a critical factor in the sustainability of social commerce platforms; however, the relationship between usability and retention remains inconsistent across various studies. This study aims to analyze the effect of feature-level usability on user retention in TikTok Shop among Gener...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Indonésio |
| Udgivet: |
Islamic University of Indragiri
2026-04-01
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| Serier: | Sistemasi: Jurnal Sistem Informasi |
| Fag: | |
| Online adgang: | https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/6261 |
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