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Creation of Islamic Brand Equity: A Study of Malaysia

The study explores the relationship between Islamic Branding and Brand Resonance of an Islamic Brand. This study empirically examines the influence of Islamic Branding Antecedents, i.e., Religiosity, Islamic Brand Knowledge, and Islamic Corporate Social Responsibility (ICSR) on Islamic Branding and...

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Hoofdauteurs: Syeda Nazish Zahra Bukhari, Syed Asim Ali Bukhari
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Minhaj University Lahore 2025-06-01
Reeks:International Journal of Islamic Economics and Governance
Onderwerpen:
Islamic Branding
Islamic Brand Knowledge
ICSR
Religiosity
Brand Resonance
Online toegang:https://ojs.mul.edu.pk/index.php/IJIEG/article/view/676
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