Creation of Islamic Brand Equity: A Study of Malaysia
The study explores the relationship between Islamic Branding and Brand Resonance of an Islamic Brand. This study empirically examines the influence of Islamic Branding Antecedents, i.e., Religiosity, Islamic Brand Knowledge, and Islamic Corporate Social Responsibility (ICSR) on Islamic Branding and...
Gardado en:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Minhaj University Lahore
2025-06-01
|
| Series: | International Journal of Islamic Economics and Governance |
| Assuntos: | |
| Acceso en liña: | https://ojs.mul.edu.pk/index.php/IJIEG/article/view/676 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|