Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study
Purchase intention helps entrepreneurs to decide where the geographic market is and how to segment the customers where the products and services are sold on social commerce media. The aim of this studyto be able to find out empirically about the influence of attitude, ease of use, perceived usefulne...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Indonésio |
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Institut Ilmu Sosial dan Manajemen STIAMI
2023-09-01
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| Edice: | Majalah Ilmiah Bijak |
| Témata: | |
| On-line přístup: | https://ojs.stiami.ac.id/index.php/bijak/article/view/3389 |
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