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Shopping the way to my goals: an analysis of purchase impact on perceived goal progress

Abstract This article examines the impact of goal related purchases on goal progress perception, and whether this perception depends on the strength of association between product and goal. To test how consumers perceive the act of purchasing goal-related products, three experiments were conducted i...

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Principais autores: Manuela Albornoz Gonçalves, Walter Nique, Dilney Albornoz Gonçalves
Format: Artigo
Sprog:Inglês
Udgivet: Universidade de São Paulo
Serier:RAUSP: Revista de Administração da Universidade de São Paulo
Fag:
Purchases
Goal progress
Motivation
Consumer behavior
Self-regulation
Online adgang:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000300246&lng=en&tlng=en
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