PREDICTING THE EFFECT OF SERVITIZATION ON CUSTOMER LOYALTY: EMPIRICAL EVIDENCE FROM EMERGING ECONOMY CONTEXT
The tangible and imitable nature of products has led to the commoditization of most manufactured goods. Manufacturing companies have recognized servitization as a strategic solution to avoid falling into the trap of product commoditization. This study examines the relationship between servitizati...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Hailey College of Banking and Finance, University of the Punjab Lahore
2023-06-01
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| سلاسل: | International Journal of Business Reflections |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/6888/3782 |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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