PREDICTING THE EFFECT OF SERVITIZATION ON CUSTOMER LOYALTY: EMPIRICAL EVIDENCE FROM EMERGING ECONOMY CONTEXT
The tangible and imitable nature of products has led to the commoditization of most manufactured goods. Manufacturing companies have recognized servitization as a strategic solution to avoid falling into the trap of product commoditization. This study examines the relationship between servitizati...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Hailey College of Banking and Finance, University of the Punjab Lahore
2023-06-01
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| Colecção: | International Journal of Business Reflections |
| Assuntos: | |
| Acesso em linha: | http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/6888/3782 |
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