Business Strategies of Korean TV Players in the Age of Over-The-Top (OTT) Video Service
This article is a comparative analysis of business models and strategies employed by firms in the South Korean digital video marketplace facing competition from over-the-top (OTT) content services. It analyzes the strategies of South Korean firms, including traditional access providers (e.g., telec...
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| 主要作者: | |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
USC Annenberg Press
2018-11-01
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| 叢編: | International Journal of Communication |
| 主題: | |
| 在線閱讀: | https://ijoc.org/index.php/ijoc/article/view/6286 |
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