How servicescape unleash customer engagement behaviors through place attachment: an investigation in a non-Western context

Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country. First, this research asks how upscale hotels’ servicescapes influence customer engagement behav...

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Bibliografiska uppgifter

Huvudupphov:	Sally Mohamed Amer, Soliman Atef Rakha
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	Taylor & Francis Group 2022-12-01
Serie:	Cogent Business & Management
Ämnen:	Servicescape place attachment customer engagement behaviors willingness to suggest (WTS) word-of-mouth (WOM) upscale hotels and resorts
Länkar:	https://www.tandfonline.com/doi/10.1080/23311975.2022.2055443
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