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Pengaruh Servicescape Terhadap Customer Loyalty Restoran Limited Service di McDonald's Surabaya

The purpose of this paper is to analyzing the effect of servicescape both in terms of substantial staging and communicative staging on the emotions of limited service restaurant (McDonald's) consumers in Surabaya which results in customer satisfaction and is shown in loyalty behavior, namely return...

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Váldodahkkit: Rizky Ardi Purnama, Erna Andajani
Materiálatiipa: Artigo
Giella:Inglês
Almmustuhtton: Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta 2020-01-01
Ráidu:Ekonomi dan Bisnis
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Liŋkkat:https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1233/pdf
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