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Understanding User Acceptance of AI-Driven Chatbots in China’s E-Commerce: The Roles of Perceived Authenticity, Usefulness, and Risk

This study examines users’ perceptions of Chatbots in China, with a particular focus on the factors influencing their acceptance and usage. Grounded in the Technology Acceptance Model (TAM), we analyze data from 542 online responses to explore the roles of Perceived Authenticity, usefulness, and ris...

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Principais autores: Rob Kim Marjerison, Hang Dong, Jong-Min Kim, Hanyi Zheng, Youran Zhang, George Kuan
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2025-01-01
coleção:Systems
Assuntos:
AI
artificial intelligence
online customer service
Chatbots
Acesso em linha:https://www.mdpi.com/2079-8954/13/2/71
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