Study the Impact of Customer's Profile and Participation on the Performance of Customer Relationship Management in Service Organizations
CRM or customer relationship management is a continuous process consisting of creating and applying knowledge and market intelligence to establish and maintain the relationships with customers that have the most efficiency. The customer relationship management (CRM) software is an important applicat...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Ayandegan Institute of Higher Education,
2012-06-01
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| Col·lecció: | International Journal of Research in Industrial Engineering |
| Matèries: | |
| Accés en línia: | https://www.riejournal.com/article_47879_b64eccfaa3c560d142a15ca43a0ddc98.pdf |
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