IKEA - Phygital Transformation in Furniture Manufacturing Industry
IKEA was formed in a remote corner of Sweden, where it was difficult to contact potential clients in larger towns. Is currently serving over 775 million clients worldwide and has a presence in 35 countries IKEA is the best illustration of phygital transformation having the combination of Physical pl...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
JPM Publishers
2023-09-01
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| Serija: | International Journal of Emerging Research in Engineering, Science, and Management |
| Teme: | |
| Online dostop: | https://ijeresm.com/2303-2/ |
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