The Infancy of the Esports Industry as a Risk to its Sponsors
In less than 10 years, esports have turned into a global phenomenon with a large following that rivals the audience size of popular established sports. This has resulted in a massive influx of esports sponsors. However, because it appeared and evolved so rapidly, sponsors have no idea of what esport...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2023-09-01
|
| Col·lecció: | Scientific Annals of Economics and Business |
| Matèries: | |
| Accés en línia: | http://saeb.feaa.uaic.ro/index.php/saeb/article/view/2098 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|