The Infancy of the Esports Industry as a Risk to its Sponsors
In less than 10 years, esports have turned into a global phenomenon with a large following that rivals the audience size of popular established sports. This has resulted in a massive influx of esports sponsors. However, because it appeared and evolved so rapidly, sponsors have no idea of what esport...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2023-09-01
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| Colecção: | Scientific Annals of Economics and Business |
| Assuntos: | |
| Acesso em linha: | http://saeb.feaa.uaic.ro/index.php/saeb/article/view/2098 |
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