CELEBRITY ADVERTISEMENTS AND BUYING BEHAVIOUR OF TELEVISION VIEWERS
The use of celebrities as sponsors is an important concept of modern marketing strategy for product promotion. Celebrity accreditation increases sales and benefits organizations / products, celebrities themselves, and advertisement companies that produce attractive, influential, and mind-boggling ad...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
ICT Academy of Tamil Nadu
2021-05-01
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| Serie: | ICTACT Journal on Management Studies |
| Soggetti: | |
| Accesso online: | https://ictactjournals.in/paper/IJMS_V7_I2_Paper_4_1395_1399.pdf |
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