Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision
In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying deci...
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| Hoofdauteurs: | , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2021-05-01
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| Reeks: | Jurnal Bisnis dan Manajemen |
| Onderwerpen: | |
| Online toegang: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/5413 |
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