The Effects of Clothing Purchase Determinant Factors Associated with Customer Temperament
The purpose of this paper is to determine and quantify the effects of the clothing purchase determining factors associated with the customer’s temperament (sanguine, choleric, phlegmatic, and melancholic). A number of 192 respondents participated in an electronic questionnaire, 68.8% of whom were wo...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura ASE
2023-06-01
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| coleção: | Management and Economics Review |
| Assuntos: | |
| Acesso em linha: | https://www.mer.ase.ro/files/2023-2/8-2-1.pdf |
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