The Influence of Celebrity Endorsement and Electronic Word of Mouth on Purchase Decisions on Shopee With Consumer Confidence as a Moderation Variable in Islamic Business Perspective (Study on Shopee Generation Z Consumers in Bandar Lampung)
The purpose of this study was to determine and analyze the celebrity endorsement and electronic word of mouth towards purchase decisions on shopee with consumer confidence as a moderation variable in the perspective of Islamic Business. This study uses a quantitative approach. The population in thi...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-09-01
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| Serie: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Soggetti: | |
| Accesso online: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7749 |
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