The Influence of Celebrity Endorsement and Electronic Word of Mouth on Purchase Decisions on Shopee With Consumer Confidence as a Moderation Variable in Islamic Business Perspective (Study on Shopee Generation Z Consumers in Bandar Lampung)

The purpose of this study was to determine and analyze the celebrity endorsement and electronic word of mouth towards purchase decisions on shopee with consumer confidence as a moderation variable in the perspective of Islamic Business. This study uses a quantitative approach. The population in thi...

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מידע ביבליוגרפי

Principais autores:	Rina Jesica, Zulaikah Zulaikah, Yeni Susanti
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-09-01
סדרה:	Indonesian Interdisciplinary Journal of Sharia Economics
נושאים:	Celebrity Endorsement Electronic Word Of Mouth Purchase Decision Trust
גישה מקוונת:	https://e-journal.uac.ac.id/index.php/iijse/article/view/7749
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!