Co-Creation Activity as Moderator in the Destination Brand Attachment Model towards Customer Intention to Revisit Destination in Indonesia and Timor Leste

This research aims to develop a model by examining the impact of perceived quality on destination brand attachment, destination brand attachment on memorable customer experience, and memorable customer experience on the intention to revisit. It also explores whether co-creation activity moderates t...

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Detalhes bibliográficos

Principais autores:	Paskalis Dio Bramantyo, Ricky Fernando, Christina Whidya Utami, Yoseva Maria Sumaji
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Ciputra Surabaya 2024-04-01
coleção:	Review of Management and Entrepreneurship
Assuntos:	brand attachment; perceived quality; revisit intention; memorable experience; co-creation.
Acesso em linha:	https://journal.uc.ac.id/index.php/rome/article/view/4583
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