Korean Wave in Indonesia: Are there any changes in perception and intention to visit Korea?
South Korea has a good image overseas due to the success of its national branding. With the Korean Wave as their national branding, Koreans introduce their country and culture through Korean entertainment. Indonesia is one of the Asian countries exposed to the Korean Wave, especially Korean dramas....
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
LLC "CPC "Business Perspectives"
2023-09-01
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| Schriftenreihe: | Innovative Marketing |
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| Online-Zugang: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18797/IM_2023_03_Melisa.pdf |
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