Evaluation of a Company’s Media Reputation Based on the Articles Published on News Portals
A company’s reputation is an important, intangible asset, which is heavily influenced by media reputation. We developed a method to measure a company’s reputation based on sentiments detected in online articles. The sentiment of each sentence was evaluated and categorized into one of three polaritie...
में बचाया:
| मुख्य लेखकों: | , , |
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| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
MDPI AG
2026-02-01
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| श्रृंखला: | Applied Sciences |
| विषय: | |
| ऑनलाइन पहुंच: | https://www.mdpi.com/2076-3417/16/4/1987 |
| टैग: |
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