Evaluation of a Company’s Media Reputation Based on the Articles Published on News Portals
A company’s reputation is an important, intangible asset, which is heavily influenced by media reputation. We developed a method to measure a company’s reputation based on sentiments detected in online articles. The sentiment of each sentence was evaluated and categorized into one of three polaritie...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
MDPI AG
2026-02-01
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| Edice: | Applied Sciences |
| Témata: | |
| On-line přístup: | https://www.mdpi.com/2076-3417/16/4/1987 |
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