The Role of Immersion as a Mediator Between Visibility, Metavoicing, and Guidance Shopping on Purchase Intention
The study aims to test the immersion variable as a mediator between visibility, metavoicing, and guidance shopping against purchase intention on Shopee's live-streaming shopping features. This type of research is quantitative with design correlation path analysis. A total of 114 respondents were mi...
Furkejuvvon:
| Váldodahkkit: | , |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-03-01
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| Ráidu: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Fáttát: | |
| Liŋkkat: | https://e-journal.uac.ac.id/index.php/iijse/article/view/4616 |
| Fáddágilkorat: |
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