The Role of Immersion as a Mediator Between Visibility, Metavoicing, and Guidance Shopping on Purchase Intention
The study aims to test the immersion variable as a mediator between visibility, metavoicing, and guidance shopping against purchase intention on Shopee's live-streaming shopping features. This type of research is quantitative with design correlation path analysis. A total of 114 respondents were mi...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-03-01
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| Серии: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Предметы: | |
| Online-ссылка: | https://e-journal.uac.ac.id/index.php/iijse/article/view/4616 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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