INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY

This article describes the conceptual basis for the formation of international marketing, the characteristic of the main exit strategies on the world market, revealed features of international marketing that national companies are obliged to take into account the examples of international marketing...

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Autores principales:	N. V. Lyasnikov, Yu. V. Lyasnikova
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	School of Public Administration of Lomonosov Moscow State University 2017-01-01
Colección:	Модернизация, инновация, развитие
Materias:	multinational companies globalization internationalization international marketing innovation international business
Acceso en línea:	https://www.mir-nayka.com/jour/article/view/704
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