INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY
This article describes the conceptual basis for the formation of international marketing, the characteristic of the main exit strategies on the world market, revealed features of international marketing that national companies are obliged to take into account the examples of international marketing...
保存先:
| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
School of Public Administration of Lomonosov Moscow State University
2017-01-01
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| シリーズ: | Модернизация, инновация, развитие |
| 主題: | |
| オンライン･アクセス: | https://www.mir-nayka.com/jour/article/view/704 |
| タグ: |
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