An Attempt at a Simplified Determination of the Brand Value of a University
The motivation for the analyses conducted as part of this paper was the development of an analytical tool to help build a university’s brand value. The implementation of the adopted goal should provide a tool supporting activities aimed at creating the university’s brand by leaders managing educati...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Wydawnictwo Naukowe Akademii WSB w Dąbrowie Górniczej
2023-10-01
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| シリーズ: | Forum Scientiae Oeconomia |
| 主題: | |
| オンライン･アクセス: | https://ojs.wsb.edu.pl/index.php/fso/article/view/1021 |
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