Application of Emotional Branding Strategy in the Model Development of Sports Brand of The Bottled Water Market
The new economy has brought new meaning to the brand, which is characterized by a brand, but also has a human touch, turning into an emotional brand. Alternative branding strategies put emphasis on brand experience in terms of emotional, holistic and socially responsible. Bottled water has become th...
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| Hovedforfatter: | |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2017-06-01
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| Serier: | Sport Mont |
| Fag: | |
| Online adgang: | http://www.sportmont.ucg.ac.me/clanci/SM_jun_2017_Jankovic.pdf |
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