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Testing the dimension of quality of banking services in Serbia and neighboring countries for services improvement

The aim of this paper is to test the quality of banking services with the Servqual model. Also, the results and conclusions of this paper can provide guidelines to banks on how to position themselves in a competitive market. The survey, conducted in the leading cities of Serbia, Montenegro and Repub...

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Autors principals: Bojičić Radica, Pavlović Marko
Format: Artigo
Idioma:Inglês
Publicat: University of Pristina in Kosovska Mitrovica, Faculty of Economics 2017-01-01
Col·lecció:Ekonomski Pogledi
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Accés en línia:https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2017/1450-79511702049B.pdf
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