Analysis and Optimization of Customer Lifetime Value Prediction using Machine Learning and Deep Learning Models by RFM Techniques
In today’s data-driven hospitality sector, customer interactions increasingly occur through digital platforms, generating extensive behavioral and transactional information. This study analyse the prediction of Customer Lifetime Value (CLV) using machine learning models—Linear Regression, Random For...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of science and culture
2025-04-01
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| coleção: | International Journal of Web Research |
| Assuntos: | |
| Acesso em linha: | https://ijwr.usc.ac.ir/article_221737_7c7d968f0ba26030f74c4f707cabd7ad.pdf |
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