Effects of AI-assisted review presentation formats on consumer decision-making efficiency from a cognitive load perspective

Abstract The value of experiential products, such as movies, is difficult to directly perceive, making online reviews a key factor in decision-making. The overwhelming volume of reviews exacerbates information overload, increasing the cognitive burden on consumers during decision-making. Therefore,...

Fuld beskrivelse

Bibliografiske detaljer

Principais autores:	Qi Wang, Yuwei Wang, Tianyu Wei, Si Fu
Format:	Artigo
Sprog:	Inglês
Udgivet:	Nature Portfolio 2026-03-01
Serier:	Scientific Reports
Fag:	AI-assisted review systems Cognitive Fit Theory Cognitive load Decision difficulty Review presentation format User interface design
Online adgang:	https://doi.org/10.1038/s41598-026-45101-3
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!