Código QR (código de barras bidimensional)

Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z

This study analyzes the determinants of green purchase intention among Generation Z consumers, considering health consciousness, environmental knowledge, and hedonic and eudaimonic motivations. Using a structural equation model (PLS-SEM), this study examines how these variables influence environment...

ver descrição completa

Na minha lista:
Principais autores: Andrés Acosta Aguinaga, Luciano Barcellos de Paula
Formato: Artigo
Idioma:Inglês
Publicado em: Taylor & Francis Group 2025-12-01
coleção:Cogent Business & Management
Assuntos:
Health consciousness
hedonic motivation
eudaimonic motivation
green purchase intention
Generation z
Consumer Psychology
Acesso em linha:https://www.tandfonline.com/doi/10.1080/23311975.2025.2528160
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Registros relacionados