Communicating Nutritional Knowledge to the Chinese Public: Examining Predictive Factors of User Engagement on TikTok in China

Objective: This study aims to identify content variables that theoretical research suggests should be considered as strategic approaches to facilitate science communication with the public and to assess their practical effects on user engagement metrics. Methods: Data were collected from the officia...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Min Zhu, ShaoPeng Che
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	MDPI AG 2024-03-01
Sarja:	Behavioral Sciences
Aiheet:	nutrition communication science popularization user engagement communication strategy TikTok Douyin
Linkit:	https://www.mdpi.com/2076-328X/14/3/201
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!