Digital Resilience in Volatile Markets: Antecedents and Performance Outcomes of Social Media Integration among Malaysian SMEs

Contemporary markets are characterized by intense rivalry, uncertainty, and volatility. The COVID-19 pandemic exemplifies a “perfect storm” of abrupt environmental disruption, compelling organizations to accelerate digital transformation. In this context, social media has emerged as a prominent open...

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Detalhes bibliográficos

Principais autores:	Rosman Mohamed Hussin, Geetha Subramaniam
Formato:	Artigo
Idioma:	Inglês
Publicado em:	UiTM Press 2026-05-01
coleção:	Journal of International Business, Economics and Entrepreneurship
Assuntos:	compatibility, firm performance, security concern, small and medium enterprises, social media adoption
Acesso em linha:	https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/9886
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