Digital Resilience in Volatile Markets: Antecedents and Performance Outcomes of Social Media Integration among Malaysian SMEs
Contemporary markets are characterized by intense rivalry, uncertainty, and volatility. The COVID-19 pandemic exemplifies a “perfect storm” of abrupt environmental disruption, compelling organizations to accelerate digital transformation. In this context, social media has emerged as a prominent open...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
UiTM Press
2026-05-01
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| Серія: | Journal of International Business, Economics and Entrepreneurship |
| Предмети: | |
| Онлайн доступ: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/9886 |
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