An empirical study on decision factors affecting fresh e-commerce purchasing geographical indications agricultural products

Geographical indications are an effective factor for increasing the added value of agricultural products. Chinese fresh food e-commerce is now the main channel for agricultural product sales, and the leading company dominate the sales share of more than 90% of agricultural products; With the assista...

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Hlavní autor:	ChunYi Lin
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Taylor & Francis Group 2021-10-01
Edice:	Acta Agriculturae Scandinavica. Section B, Soil and Plant Science
Témata:	geographical indication (gi) agricultural products technology acceptance model (tam) model fresh e-commerce willingness to pay premium business-to-business (b2b) e-commerce
On-line přístup:	http://dx.doi.org/10.1080/09064710.2020.1834610
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