How vividness and review quality influence purchase intention in mobile shopping
This study investigates the effects of vividness (a web/app stimulus) and review quality (a situational stimulus) on consumers’ risk perception and purchase intention in Vietnamese mobile shopping. In doing so, we analyzed quantitative research involving 400 respondents using Structural Equation Mod...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-09-01
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| Saila: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Gaiak: | |
| Sarrera elektronikoa: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3128 |
| Etiketak: |
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