Muslim Generation Z’s purchase intention of halal cosmetic products in Indonesia
This study aims to analyze the factors influencing the purchase intentions of male and female Muslim Gen Z in Indonesia toward halal cosmetics. A total of 434 female and 302 male respondents participated in the survey, and the data were analyzed using the Structural Equation Modeling Partial Least S...
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| Principais autores: | , , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
LLC "CPC "Business Perspectives"
2024-10-01
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| Serija: | Innovative Marketing |
| Teme: | |
| Online dostop: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20847/IM_2024_04_Sudarsono.pdf |
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