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Innovativeness as a source of competitive advantage for entrepreneurial ventures and small business

Competitive advantage lies in the mindset of the specifics of an organization that make it different than other primarily because of the way of meeting the needs of customers / clients, which results in a generally greater impact. The aim is not only to gain a competitive advantage rather than aim t...

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Збережено в:
Бібліографічні деталі
Автори: Leković Božidar, Marić Slobodan
Формат: Artigo
Мова:Inglês
Опубліковано: University of Novi Sad - Faculty of Economics, Subotica 2016-01-01
Серія:Strategic Management
Предмети:
Онлайн доступ:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2016/1821-34481603003L.pdf
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