The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs

The aim of this study was to examine the role of entrepreneurial marketing as a mediating variable in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage. This study involved 130 craft industries in Malang Regency, Malang City, and Batu Cit...

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Detalhes bibliográficos

Principais autores:	Umu Khouroh, Achmad Sudiro, Mintarti Rahayu, Nur Khusniyah Indrawati
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Growing Science 2019-09-01
Colecção:	Management Science Letters
Assuntos:	Environmental turbulence Dynamic capability Entrepreneurial marketing Sustainable competitive advantage
Acesso em linha:	http://www.growingscience.com/msl/Vol10/msl_2019_259.pdf
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