The Brand Value and its Impact on Sales in Automotive Industry
The aim of this article is to define the theoretical basis of brand value from the viewpoint of domestic (Slovak) and foreign authors and its impact on sales. This includes a regression and correlation analyses focused on investigate the dependence between the brand value and sales in automotive ind...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Sciendo
2019-05-01
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| coleção: | Logi |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.2478/logi-2019-0005 |
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