Analysis of Segmentation Profile on Online Shopping Consumers in Padang City Based on Demographic and Psychographic Characteristics

<em>Online shopping has become a more accessible way of purchasing. Customer segmentation play important role in online retailing industry. The main objective of this study is to analysis of segmentation profile of online shopping consumers in Padang City based on demographic and psychographic chara...

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Autors principals:	Wiry Utami, Linda Wati, Listiana Sri Mulatsih, Lulu Nadhira
Format:	Artigo
Idioma:	Inglês
Publicat:	LPPM Universitas Ibn Khaldun Bogor 2022-10-01
Col·lecció:	Jurnal Manajemen
Matèries:	online shopping segmentation demographic psychographic
Accés en línia:	http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/5971
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