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TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS

This study aims to determine whether trust in websites in C2C e-commerce businessinfluences purchase intention for young consumers in Indonesia. This explanatory study involved 100 young consumers as respondents as primary data sources supported by secondary data. Primary data was collected through...

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Bibliografske podrobnosti
Principais autores: Dimas Hendrawan, Khoszaya Zorigoo
Format: Artigo
Jezik:Inglês
Izdano: University of Brawijaya 2019-08-01
Serija:Jurnal Aplikasi Manajemen
Teme:
Online dostop:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1526
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