Consumer Perceptions and Purchase Behavior Towards Plant-Based Eggs: A Vignette Experiment

The plant-based eggs category is growing rapidly; however, there is limited research on consumer behavior towards plant-based eggs. We explore consumer perceptions and investigate factors affecting the likelihood of purchase for plant-based eggs by using experimental vignettes. Using data from a nat...

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Autors principals:	Da Eun Kim, Brenna Ellison
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2025-05-01
Col·lecció:	Foods
Matèries:	plant-based eggs purchase likelihood consumer perception vignette
Accés en línia:	https://www.mdpi.com/2304-8158/14/10/1742
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