Drivers of financial app usage in China: an integrated theoretical model
Abstract This study investigates the determinants of users’ continued engagement with financial applications in China by integrating two well-established theoretical frameworks, the technology acceptance model (TAM) and the theory of planned behavior (TPB), which are examined through the lens of tas...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
SpringerOpen
2026-02-01
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| Serier: | Financial Innovation |
| Fag: | |
| Online adgang: | https://doi.org/10.1186/s40854-025-00861-1 |
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