Drivers of financial app usage in China: an integrated theoretical model

Abstract This study investigates the determinants of users’ continued engagement with financial applications in China by integrating two well-established theoretical frameworks, the technology acceptance model (TAM) and the theory of planned behavior (TPB), which are examined through the lens of tas...

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主要な著者:	Long She, Arghya Ray, Sitara Karim, Lan Ma
フォーマット:	Artigo
言語:	Inglês
出版事項:	SpringerOpen 2026-02-01
シリーズ:	Financial Innovation
主題:	Financial apps Perceived task technology fit Technology acceptance model Theory of planned behavior Intentions to continue use
オンライン･アクセス:	https://doi.org/10.1186/s40854-025-00861-1
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