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Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs

In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools...

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Principais autores: Rahma Wahdiniwaty, Sudadi Pranata, Nandang Komara
פורמט: Artigo
שפה:Inglês
יצא לאור: Pandawan Sejahtera Indonesia 2025-11-01
סדרה:Aptisi Transactions on Technopreneurship
נושאים:
entrepreneurial marketing
entrepreneurial technology
resilience
business performance
msmes
גישה מקוונת:https://att.aptisi.or.id/index.php/att/article/view/469
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